SiGMA Central Europe 2025 is gearing up for one of the most exciting editions yet, bringing a true champion into the spotlight. On November 05 at 13:00, in partnership with MelBet, former MMA legend and World Champion Kamaru Usman will join the event as a special guest, sharing his insights on discipline, success and what it takes to rise to the top of the international arena. At booth 5067G attendees of SiGMA Central Europe have the chance to take photos, hear insights and what it takes to rise to the top on a global stage.
Widely regarded as one of the greatest mixed martial artists of his generation, Kamaru Usman made history as the first African-born MMA Champion, holding the Welterweight title from 2019-2022. His dominance inside the octagon, backed by a 15-fight winning streak, one of the longest in MMA history, earned him global recognition and millions of fans. His collaboration with Melbet marks a new chapter where his influence extends to inspire communities and industries worldwide.
Beyond his athletic success, Usman has become a motivational figure and entrepreneur, using his platform to promote resilience, discipline and purpose. His journey from Nigeria to the top of the sporting world embodies the spirit of perseverance, the same spirit driving the global SiGMA community. At SiGMA Central Europe 2025, he will make a special appearance, sharing his story with attendees during the event.
Attendees of SiGMA Central Europe can visit booth 5067G and enjoy experiences curated by Melbet including:
Through partnerships that blend inspiration with opportunity, SiGMA Central Europe reinforces its role as a catalyst for growth, uniting global brands, industry leaders and rising entrepreneurs under one vision, building a more connected and forward-thinking iGaming landscape.
MelBet has announced this partnership with Kamaru Usman as a milestone in the band’s global expansion strategy. Known as “The Nigerian Nightmare”, Usman is one of the most decorated welterweight fighters in MMA history, celebrated for his discipline, resilience and unbroken focus. His remarkable record of a 15- fight winning streak and a dominant championship reign from 2019 to 2022 has earned him a reputation as a fierce competitor and a true strategist.
At SiGMA Central Europe 2025, MelBet’s collaboration reflects the values of strength, strategy and leadership, which define the fighters career and MelBet’s approach to business. As the brand continues to strengthen its position in key global markets, Usman stands as the perfect ambassador as a modern day gladiator whose story of perseverance and excellence mirrors MelBet’s own journey toward international success. Through this collaboration, MelBet aims to inspire affiliates and strengthen global engagement with marketing campaigns, social initiatives and partner events featuring Usman.
Usman’s participation is part of a wider collaboration between SiGMA and global sports figures who inspire excellence. This reflects SiGMA’s growing vision of blending the world of gaming, entertainment and professional sport.
SiGMA Central Europe 2025 is a global movement that unites visionaries and leaders from every corner of the gaming world. Don’t miss your chance to meet Kamaru Usman and experience the power of MelBet in Rome.
From the Colosseum’s ancient roar to the stillness of Vatican halls, Rome stirs once more. SiGMA Central Europe arrives 03-06 November 2025, gathering 30,000 industry leaders to shape a future written not in sand but in stone. At this year’s mother of all conferences, stand where Caesar stood and shape the iGaming empire.
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