Scientific Games has extended its long-running partnership with the National Lottery of Latvia, Latvijas Loto.

The five-year deal covers scratchcards and game programming, covering both retail and digital channels, with retail products made in Scientific Games’ UK facility.

A partner of Latvijas Loto since 2002, the deal further establishes Scientific Games as one of the biggest lottery technology companies in Europe, competing against the likes of Brightstar.

“We have built a long-standing relationship with Scientific Games grounded in integrity and teamwork that has served us well across the years,” said Edgars Ledins, Latvijas Loto Chairman of the Management Board.

“Our players can look forward to more innovative scratchcard games – and extended play online – through our new partnership with Scientific Games.”

Latvijas Loto and Scientific Games last extended their long-running deal in 2023, signing a 10-year agreement that included the creation of a new central gaming system.

Scientific Games is a provider of games, technologies, analytics, and services to lotteries. It covers digital products, CRM and loyalty programs, mobile and web applications.

The company’s deal with Latvijas Loto marks its first European partnership for some time, with most of its recent activity focusing on North America.

Notable stateside partners signed over the last year include the state lotteries New Mexico, Florida, Delaware, Arkansas and Ohio, plus Loto-Quebec in Canada, though it did sign a deal with a notable non-US partner last year – Lotto NZ.

“Scientific Games is honored to be selected as a trusted partner once again by Latvijas Loto,” said Matthias Müller, Senior Vice President, International Sales for Scientific Games.

“Together, we will continue to deliver innovative omnichannel experiences that entertain Latvian players while maximizing contributions to good causes.”

 

 

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