The Swedish gambling regulator, Spelinspektionen, is preparing to impose strict sanctions against BC.Game after it was revealed that the operator has been targeting players in Sweden without the required licence.

The supervisory authority has ordered a ban on the operations of Twocent Technology Limited — the parent company of BC.Game — determining that the platform promotes its services through Swedish-language affiliates and content creators.

Spelinspektionen noted that Twocent Technology is registered in Belize and holds a gambling licence issued in Anjouan, a jurisdiction that has previously faced criticism for granting licences to operators in the grey market.

“For a well-functioning licensed market, it is essential that operators without a Swedish licence do not target local consumers,” the regulator stated.

Spelinspektionen also reported that it had attempted to contact BC.Game, but received no response.
 

BC.Game remains under close scrutiny

BC.Game’s business practices have drawn increasing criticism and attention from the industry in recent years.

In November 2024, the company exited the Curaçao market following reports that its licence had been revoked by the local regulator (GCB). The brand later resumed operations in Anjouan through the Twocent Technology structure.

The operator also served as the main shirt sponsor of English Football League club Leicester City over the past two seasons, although the partnership sparked mixed reactions among fans and responsible gambling advocates.

BetBlocker founder Duncan Garvie stated that in 2025, BC.Game became the second-largest source of traffic to the platform.

He commented:  “BC.Game will have sent tens of thousands of visitors to our service by the end of the year. Yet, due to the unregulated business model they’ve adopted, they do not contribute to any of the ecosystems (worldwide) that support organisations working to reduce gambling harm. 

“They are generating a massive burden for these support systems without contributing to their maintenance. That in itself is a huge problem.” 
 

Channelisation to the regulated market in Sweden stabilises

While BC.Game remains a notable example of an unlicensed operator targeting the Swedish market, the share of players choosing licensed platforms has held steady at 84%, according to the latest data from Spelinspektionen.

Johan Röhr, Acting Director General of the Swedish Gambling Authority, said the figures confirm that the majority of gambling activity in the country takes place with licensed operators.

Despite Spelinspektionen’s optimism, industry body BOS described the figure as a “serious warning sign,” noting that a “significant share of players” still engage with unlicensed operators.

BOS emphasised the need to strengthen the ban on promoting unlicensed platforms, similar to the measures applied to BC.Game, and called for further legislative refinement to expand the scope of the Gambling Act.

Despite the ban imposed on BC.Game, it remains unclear how the regulator intends to enforce it, given that the operator is based outside Sweden.

 

 

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