In a major escalation against the expanding online gambling market, the Brazilian Senate’s Science and Technology Committee (CCT) has overwhelmingly approved Bill PL 2,470/2026. Formatted under a substitute text drafted by Senator Alessandro Vieira, the proposed legislation seeks to drastically amend Law 14,790/2023—the framework that established Brazil's regulated sports betting market—by placing severe statutory limits on commercial communications, sports team sponsorships, and fast-paced casino verticals. The panel also voted to submit an urgency request, aiming to accelerate the bill's progression directly to the Senate floor.

Total Blackout on Marketing, Influencers, and Sports Sponsorships

If enacted into law, PL 2,470/2026 will impose an almost total blackout on betting commercial communications across all media platforms in Brazil. The text explicitly bans advertisements on television, radio, print, outdoor billboards, podcasts, digital streaming platforms, social media, search engine listings, and dedicated mobile apps. Direct consumer outreach—including targeted SMS messaging, remarketing emails, and algorithm-driven behavioral ads—is also completely prohibited. Furthermore, the bill bans all operator-driven promotional incentives such as welcome bonuses, free spins, loyalty programs, and cashback mechanics. Licensed operators would be restricted to maintaining basic informational websites displaying corporate details, compliance terms, and mandatory self-exclusion controls.

The bill deals a heavy blow to the country's sports and entertainment ecosystems by prohibiting all commercial sponsorships involving sports clubs, leagues, broadcasting rights, cultural festivals, artists, professional athletes, and digital influencers. While existing sponsorship agreements are granted a 24-month transition window to be modified or terminated, any new contracts or extensions signed during this interim period will only be legally valid if they expire inside the two-year deadline.

Prohibition of High-Risk RNG Games and Enhanced Player Protections

Beyond marketing parameters, the substitute text introduces mandatory product risk assessments conducted by the executive branch. Games classified as carrying excessive behavioral risk—specifically those featuring instant payouts, continuous betting cycles, and mechanics encouraging loss-chasing—will be completely banned from the national market. This restriction directly targets popular casino offerings, including RNG online slots, electronic roulette, virtual sports, and crash games. To reinforce consumer safeguards, the bill bars credit card transactions, prohibits predictive algorithms that target vulnerable players, and requires operators to implement universal self-exclusion networks across all authorized platforms.

Criminal Sanctions and Regulatory Post-Employment Controls

To ensure strict compliance across the digital landscape, the legislation introduces criminal liability for promoting unauthorized or illegal gambling platforms, establishing prison sentences ranging from one to five years. Penalties will be escalated if illegal promotions are conducted by high-profile digital influencers or professional athletes. On the administrative side, non-compliant operators face financial fines reaching up to R$ 2 billion. To mitigate regulatory capture and conflicts of interest, the bill also mandates a strict 24-month cooling-off period for public officials transitioning between government regulatory agencies and private gambling enterprises. The bill now moves forward to additional Senate committees, where its sweeping measures face intense debate from sports organizations and commercial gaming stakeholders.

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