GR8 Tech has made enhancements to its sportsbook with the addition of Match Trackers, designed to boost action, insight and engagement.

Match Trackers will be made available across all of the provider’s sportsbook solutions, which includes iFrame and the Hyper Turnkey.

Denys Parkhomenko, CPO at GR8 Tech, commented: “We’re always looking for ways to elevate the player experience and give our partners a competitive edge. 

“Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.”

Coverage will include football, basketball, tennis, hockey, volleyball and handball, with the trackers live for pre-match analytics as well as in-game updates. 

Features and more

One of the upgrades include detailed, live and historical stats, such as xG in football, rebounds in basketball and aces in tennis. Meanwhile key moments and summaries will also be available for goals, assists, red cards, substitutions and more, delivered in real-time.

Furthermore, pitch animation will see a dynamic, visual alternative to video streaming, showing key moments as they occur on the field, whilst lineups and live updates of the full team sheets, coaches, and live substitutions will be provided.

A final feature of the new match trackers is live standings, which includes updated rankings and tournament tables across all supported sports.

The company emphasised that these new technologies enable more confident betting and drive longer player sessions. 

As the firm continues to build on its sportsbook, this week Yevhen Krazhan, newly hired as Chief Sales Office, told SBC News his plans to enhance the product even further.

He said: “Our platform was built with a unique focus on the sportsbook, so the goal of being number one is a natural progression of that focus – and we are on the right track. The majority of the solutions we deliver are sportsbook-driven, and our iFrame solution is exploding in demand. We expect it to power over 50+ brands by the end of 2025.

“There are a few things that make us different. First, our geo-specific approach. We don’t only localise content; we localise the entire solution, from payments to user experience. Second, we are helping operators increase their profit margins, not just run the same playbook as everyone else. And third: we actually do what we say we’ll do. That’s underrated in this industry.”

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