Betfair has added to its content library for its Italian players via a new partnership with Greentube. Through the agreement, Greentube titles such as Book of Ra, Deluxe 10 and Lucky Lady’s Charm Deluxe will be available to Betfair’s players in Italy. All of which, the Novomatic-owned developer noted, have already performed well in the Italian market.

The content will be available to the Flutter Entertainment-owned brand via Capecod – Greentube’s aggregation platform in Italy.

David Bolas, Commercial Director of Greentube, commented: “By partnering with Betfair, we are not only further expanding our presence in Italy, but also reinforcing our commitment to deliver a premium, innovative gaming experience to a dynamic and growing market.

“This collaboration with Flutter, a global leader in gaming, is a testament to our shared vision for expanding this partnership. We are thrilled to offer Betfair players the opportunity to enjoy our world-class content, and we look forward to seeing this partnership thrive.”

Elsewhere in Italy, Flutter Entertainment’s standing in the country was bolstered this month by the regulatory approval of its proposed takeover of Snaitech.

The deal, initially announced last September and believed to be valued at around €2.3bn, enables the firm to move forward with its ambitious growth plans in Europe. 

Flutter’s focus on Italy has been significant in recent years, and Snaitech is not the only asset in its local arsenal with the acquisition coming just a couple of years after it bought out market leader Sisal.

On the acquisition, a Flutter statement said: “The acquisition of Snai fully aligns with Flutter’s strategy to invest in leadership positions in attractive international markets, creating value through providing access to Flutter’s market leading products and capabilities.

“Adding Snai to the Flutter portfolio will consolidate Flutter’s leadership position in Italy and create a position of increased scale to capitalize on the growth opportunity in Europe’s largest regulated market.”

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