Affiliate marketing has turned into a most attractive tool for the gaming industry, as it allows to create symbiotic partnerships that help brands build trust and thrive in a very competitive segment. Still, building a fruitful strategy is no easy task, with many actors providing different approaches to a very intricate advertising method.

In this evolving landscape, Gamingtec has developed its own iGaming affiliate software, GT Affiliates, a user-friendly platform to help increase conversions and player engagement for their partners.

Known for providing a highly personalised experience, Gamingtec offers the possibility to integrate its affiliation solution as a ‘powerful standalone product’ if needed, but also as part of their GT Turnkey and White Label solutions, Head of GT Affiliates Anna Istomina tells iGaming Expert.

The GT iGaming affiliate marketing software will be at the forefront of Gamingtec’s display during iGB L!VE, running across July 2-3, at ExCel London. With Deputy CEO Suren Khachatryan and Commercial Director Andrei Beu leading a crowded delegation, attendees can find the provider at Stand U60, or book a meeting in advance.

With GT Affiliates, companies can manage multiple brands and campaigns effortlessly under one system, and have powerful reporting tools to ease comprehensive coverage of the affiliate partner’s performance. It also has advanced encryption protocols, role-based access, and database separation, ensuring every campaign runs securely and smoothly.

Anna Istomina adds: “What truly makes us stand out is our near real-time data updates—every 7 to 15 minutes. This is a game-changer in the fast-paced world of affiliate marketing.

“Our platform is packed with all the features operators need to manage their affiliate programs with precision and efficiency. Plus, with a streamlined setup process, we can get a new platform up and running in as little as four days.”

GT Affiliates allows partners to boost conversion rates and player engagement, and an effective optimisation of their marketing efforts. Partners have the opportunity to work with multiple different brands within one partnership program, developing consistent identity and creating a unique design for each one.

Partners can expect a swift integration process, and a highly customisable experience for their affiliate model down the line. without losing any of the other perks, like tracking, reporting, security, and ultimate optimisation to refine campaigns and boost ROI.

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