bet365 has enhanced its focus on iGaming in Germany through a new collaboration with Greentube.

Through the agreement, Greentube’s portfolio of slots have become available to bet365 players in Germany, including new additions such as Cash Connection series and the Diamond Link range, as well as Book of Ra deluxe, Lucky Lady’s Charm deluxe, and Lord of the Ocean.

“We are delighted to partner with Greentube to bring its exceptional portfolio of games to our players in Germany,” commented a spokesperson from bet365 Slots.

“Greentube’s content, particularly its renowned classics and exciting new titles, has a proven track record of success, and we are confident that our German customers will thoroughly enjoy the high-quality entertainment they provide. This collaboration further enhances our offering of a diverse and premium slots experience.”

Greentube noted that its deal with bet365 reinforces its commitment to the German market, which it considers a “key focus” of its growth strategy.

David Bolas, Commercial Director at Greentube, added: “Launching with such a prominent operator as bet365 Slots in Germany is significant, and we’re proud to provide our market-leading content to their player base.

“Germany is a key market for Greentube, and this collaboration not only strengthens our relationship with bet365 but also further cements our position as one of the market’s premium content providers.”

European markets still hold value

Despite ongoing pressure across European online casino markets, Greentube’s Chief Financial Officer, Michael Bauer, recently told iGaming Expert that the region still holds significant value.

“While expansion in the Americas and other markets around the world is a major objective for Greentube, Europe remains a key focus point for us and remains strategically important,” noted Bauer.

“This year, we’ve continued to strengthen our position in the European market by focusing on three main strategic initiatives: pushing localised content in key regulated markets like Italy and the Netherlands, expanding our presence with key partners and enhancing our marketing efforts. 

“We can see that this increased focus is paying off in Italy, Romania and the Balkan region, where we see above-market growth. In addition to this, we are selectively launching our new key titles on land-based machines, and we see strong results in the UK and Luxembourg.”

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