bet365 has expanded its focus on the iGaming segment in Germany through a new partnership with Greentube.

Thanks to the new agreement, Greentube’s slot portfolio has become available to bet365 users in Germany. The collection includes new titles from the Cash Connection and Diamond Link series, as well as popular hits such as Book of Ra deluxe, Lucky Lady’s Charm deluxe, and Lord of the Ocean.

“We are delighted to partner with Greentube to bring its exceptional portfolio of games to our players in Germany,” commented a spokesperson from bet365 Slots.

“Greentube’s content, particularly its renowned classics and exciting new titles, has a proven track record of success, and we are confident that our German customers will thoroughly enjoy the high-quality entertainment they provide. This collaboration further enhances our offering of a diverse and premium slots experience.”

Greentube emphasized that the partnership with bet365 serves as confirmation of the German market’s key role in the company’s growth strategy and its “priority importance” for further expansion.

David Bolas, Commercial Director at Greentube, added: “Launching with such a prominent operator as bet365 Slots in Germany is significant, and we’re proud to provide our market-leading content to their player base.

“Germany is a key market for Greentube, and this collaboration not only strengthens our relationship with bet365 but also further cements our position as one of the market’s premium content providers.”

European Markets Remain Significant

Despite the ongoing pressure on online casinos in Europe, Greentube CFO Michael Bauer noted in a recent interview that the region remains very important for the company.

“While expansion in the Americas and other markets around the world is a major objective for Greentube, Europe remains a key focus point for us and remains strategically important,” noted Bauer.

“This year, we’ve continued to strengthen our position in the European market by focusing on three main strategic initiatives: pushing localised content in key regulated markets like Italy and the Netherlands, expanding our presence with key partners, and enhancing our marketing efforts. 

“We can see that this increased focus is paying off in Italy, Romania, and the Balkan region, where we see above-market growth. In addition to this, we are selectively launching our new key titles on land-based machines, and we see strong results in the UK and Luxembourg.”

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